What occurs during the Action stage of the TTM?

The Action stage of the Transtheoretical Model (TTM) is characterized by the implementation of specific strategies and behaviors that lead to the desired change. During this stage, individuals begin to make modifications to their behaviors and actively engage in practices that promote their health or well-being. This engagement typically lasts for a period of approximately six months. This timeframe is critical, as it represents a significant commitment to change, with the individual actively translating their planning and intentions into real-world action.

While planning for changes may occur prior to this stage, and maintenance pertains to what follows after sustained changes for over six months, the focus of the Action stage is on the active efforts being made to adopt the new behavior. Individuals may experience challenges during this phase, but it is essentially about executing the changes that have been planned. Thus, the emphasis is on being in the process of making those changes rather than merely planning for them or reflecting on feelings of distress.